NewsMarketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year Posted on February 5, 2025 by Nabil Kassis 05 Feb The approach marketers seem to be taking for the Super Bowl this year is to return to a classic approach: brands as entertainers…Read More Nabil Kassis Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025 Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals
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